It's Never Just A Tree
Trees play a vital role in the ecosystem’s balance. The purpose of this campaign is to inform and educate people about deforestation and the devastating impact it is having on our forest and wildlife but through awareness and action we can work together to restore our forest.
To accomplish this mission a series of campaign posters have been created in order to bring attention to the cause with a QR code that can be scanned by the viewer's device connecting them directly to an EPUB. There the reader will find a plethora of information regarding deforestation; the role we play as consumers and what action they can take in order to be part of the solution and not the problem. Additionally, links to several other foundations and organizations that participate in forest conservation (not conversion) will also be included within the EPUB.
Deliverables
Poster series
Epub
Tree seedling kit
Environmental Campaign
Studio II
Last but not least, a biodegradable tree seedling kit has been designed. These kits will include everything needed to successfully germinate and grow a tree from a seed. Individuals can purchase these kits and have them directly delivered to their homes. Inside each kit will contain an instructional growing pellet leaflet, seeds, and biodegradable capsules of small seeds, with the option of a biodegradable compostable (4oz) cup and lid or kraft paper pouch with biodegradable PLA lining (28g.) Tree Species included in the kit would be climate and native region specific depending on the customer's delivery location.
