The Lucky Ones Die First
The mission behind this campaign is to promote awareness and educate people on the environmental impact this man-made issue has on our world’s wildlife and ecosystem. The visual identity for this campaign should appeal to age groups between 18-35 but overall, the general target audience would be people interested in environmental and wildlife protection.
The campaign includes a campaign poster series using a maximalist aesthetic of layered textures and photographic elements juxtaposed with a call to action and informational content. Each poster represents a different animal impacted by the illegal wildlife trade with empathetic imagery and narration detailing the traumatic process each of them goes through. This is to make people see and feel the animal’s pain and suffering so that they have a real reason to help.
Deliverables
Poster series
Campaign Merch
Environmental Campaign
Design for Social Issues
Additionally, I have created a series of products that relate to the “transport” objects used while trafficking these animals i.e., water bottles, Cd cases, and backpacks. The purpose of these products is to raise donations for the conservation and protection of these innocent creatures.
Sustainable design
Leak-proof screw-top lid and easy carry handle. Eco-friendly product with 100% recyclable packaging.
High-quality materials
Lightweight, BPA-free high-grade stainless steel. Includes natural bamboo finish on the lid.
Double-wall vacuum insulation.
Up to 24 hours cold.
Up to 12 hours hot.
Color changing design
The bottle will appear yellow in color when warm and blue when cold.
A Sides
B Sides
sticker designs found inside
Backpack Dimensions
9.5” height
7“ width
4” side width
